CAIRO (AFP) â€” Pushy bazaar merchants and poor waiter service are a bigger threat to Egypt’s tourism industry than the bombs of â€œmilitantsâ€, Tourism Minister Zoheir Garranah told AFP in an interview.
Garranah said figures to be released Sunday would show that tourist arrivals held up in 2006 despite a devastating April suicide bombing in the Red Sea resort of Dahab that killed 20 people including several foreign holidaymakers.
A record 9.81 million tourists added $7.6 billion to Egypt’s economy last year, the minister told AFP.
But he said Egypt could not afford to rest on its laurels as the figures fell below target, largely because of what he described as poor human resources.
Many tourists complained of being harassed by touts and leave the country with a bitter taste vowing never to return, he said, adding that this was causing greater harm to the industry than the spate of bombings that have rocked Sinai resorts since 2004.
“Terrorism is a problem everywhere. I don’t think the world has experienced so many troubles worldwide as in 2006,” the minister said.
According to Garranah, the industry quickly bounced back after the April attack and last year sold a record 89 million room nights, with each tourist staying an average 9.83 nights and spending an average $85 per night.
The real challenge is to ensure Egypt’s tourism workers meet world-class standards, said Garranah, who joined the Cabinet of Prime Minister Ahmed Nazif in late 2005.
“I’m very much concerned about upgrading the skills of the people working in the industry and in the training itself,” he said.
“If I won’t be doing much else this year, it’s because I will be concentrating on that.” In April, the ministry launched a massive campaign known as the Tourism Awareness Project which targeted ordinary Egyptians and tried to drive home the message that the sector, which accounts for more than a fifth of the country’s hard currency earnings, affects everyone.
For every one million tourist arrivals, 200,000 additional jobs are generated directly or indirectly, Garranah said.
“I want to concentrate on the general awareness of tourism for everybody, not only the hotel owners and shops and bus companies and Nile cruises. When it works, it trickles down to every single person in the country.” While the Great Pyramids of Giza, the treasure trove of Ancient Egyptian antiquities and the long stretches of beaches on the Mediterranean and Red Sea coasts guarantee a certain quota of visitors every year, many never return due to the poor nature of the service industry.
Foreign tourists regularly complain of bazaar salesmen trying to push “authentic” Pharaonic perfumes, of slow and unresponsive waiters in restaurants and of over-eager camel guides harassing them into over-priced rides around the pyramids.
“People took it for granted that everybody would come to Egypt [and] it’s true,” Garranah said.
“But the people are treating tourists badly, they are harassing them and are not providing proper services.” Egypt has set itself a target of 14 million tourists a year by 2011 and plans to expand hotel capacity to 240,000 rooms from 175,000 at present.
In 2006, the largest number of tourists â€” more than one million â€” came from Britain, followed by tourists from Russia.
Europeans make up 67 per cent of total visitors while Arabs, particularly from Gulf countries, make up 21 per cent.
Garranah said Egypt was making a concerted drive to attract tourists from India and China.Â